Setup Facebook Pixel and Google Analytics - 4

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The Facebook Pixel is a powerful tracking tool that Facebook offers to businesses and advertisers to measure the effectiveness of their social media campaigns on the platform. This is a small piece of code added to the website that allows businesses to collect valuable data about user interactions on their site through Facebook advertising. 

 

The Facebook Pixel tracks user behavior, such as page views, clicks and conversions, providing advertisers with information about how users interact with their website after clicking on a Facebook ad. This data allows companies to: 

 

Conversions: Pixels can track conversions, whether it's buying something, signing up for a newsletter, or filling out a contact form. This information helps businesses understand the ROI of their advertising efforts.

 

Improve advertising campaigns: Using the collected data, advertisers can improve their advertising campaigns. They can focus on the ads that make the best conversions and improve their targeting to reach the most valuable audience.

 

Rotation: One of the most powerful features of the Facebook Pixel is rotation. It allows businesses to serve ads to users who have visited their website, reminding them of a product or service they viewed but did not purchase.

 

Audience Insights: pixel allows you to create personalized audiences based on user behavior. Businesses can segment their audience and offer customized content or offers to specific groups of users.

 

Device tracking: Facebook pixels can track user interactions across devices, providing a comprehensive view of the customer journey. In summary, the Facebook Pixel is an essential tool for businesses looking to get the most out of their advertising budget on the platform. It enables better tracking, optimization, and conversion, helping companies to increase conversions and improve their overall marketing strategy.


Benefits of service:

  1. Install Facebook Pixel 
  2. FB Conversion API,Server-side
  3. Remarketing For Low CPC And High ROAS
  4. Google Analytics 4 Enhanced ga4 eCommerce
  5. Remarketing Audience in Google Analytics 4
  6. Setup Data Layer on Shopify
  7. Upgrade UA to GA4


Describe my GIG:

  1. Facebook Pixel setup and fix issue 
  2. Setup google tag manager
  3. Setup Pageview, Add to Cart, Checkout, purchase, Leads, Subscribe, FormSubmission, Contact Form 7 etc on ga4 or pixel.
  4. Conversion tracking on FB pixel/ga4
  5. Event Deduplication
  6. Increase Event Match Quality
  7. Pixel Track IOS 14.5 user data via conversion api with gtm
  8. Track custom Event
  9. Google Analytics 4 Enhanced E-commerce
  10. Setup ga4 Ecommerce tracking or reporting
  11. Gads,GA4/ conversion tracking
  12. Google Ads Conversion Tracking


Service Platform for:

  • WordPress
  • Shopify
  • Laravel or any PHP site
  • Customs site
  • Wix etc


What do I need access to from You?

  • Fb Business manager
  • Website
  • GTM 
  • GA4

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